Key Features For Free Email…
Upgrade to Free Organization Email
Every race and event comes with free email integrated into your dashboard, but RunSignup also takes free email a step further with tools for Organizations. Create your own Organization Email to build a year-round email strategy that automatically provides access to attendee and donor lists from all your events. Organization email is perfect for newsletters, event launch announcements, and cross-selling your events. Learn more about Organization Email!
A Better (Free) Email Strategy
Email Builder
With fully customizable templates, you can stock your emails with fun and engaging content to effectively communicate with your participants:
- Drag and drop content blocks.
- Custom header and footer options.
- Encourage immediate action with prominent buttons, CTA’s, and QR codes for everything from registration to participant self-management.
Pre-Built Emails
Construct emails from a library of pre-built emails designed to cover email communications for the entire event life-cycle, including:
- Marketing and Promotional Strategies
- Post-Race Communications
- Donations and Fundraising
- Generic Templates for Newsletters
Image Gallery
Improve the visual appearance of your emails with RunSignup’s built in image gallery.
- Upload your own images to use across all of your RunSignup events.
- Hyperlink images and input alt-descriptions
- Organize your image gallery with custom folders
- Don’t have photos at the ready? Build with RunSignup’s system images.
Did you Know? RunSignup Uses RunSignup’s own Email Platform.
In 2023 we ditched our old expensive email provider for our own free email marketing platform. All of RunSignup’s marketing emails are created, drafted, and sent with the same platform our customers use. Key takeaways from switching email providers:
- Price: Our email cost went from $50K to FREE
- Design: Visually our emails looked nearly identical
- Email Engagement: Our overall deliverability increased when we made the switched
Unlimited Email Lists
Upload and send to an unlimited number of contacts for free. RunSignup is an all in one platform- so as participants register for their specific events we auto-populate email lists with their respective contacts.
- Upload CSV files with custom contacts or upload single entries
- Select a unique combination of email lists to send to- and opt to exclude specific lists
- Upload additional data fields to fulfill unique data tags
- Upload email lists for unsubscribed contacts- so you only send emails to those who want to receive them.
Email Deliverability
RunSignup’s free email platform is built to increase your delivery rate and ensure a strong email send. Choose between 3 deduplication options:
- Email, Name, and Placeholders
- Email Only
- Email and Name
Optimize Sending
Utilize built-in statistics and reporting to better understand the performance of your emails – and improve your email strategy.
Email Resources
More of a “show me” type than a “tell me” type? Check out all the latest videos on your free email platform, from 30-second updates to full platform demos.
Automate Your Emails…
Save time while ensuring your emails always go out when you want them to with automated emails. Whether it’s a notification about a price increase or regular reminders about your referral program, automated email lets you set it and forget it.
Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K
McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email marketing campaign – and share the results – to help the event industry better understand the impact of email marketing.
Reviews from RunSignup Customers
“The automatic emails are a no-brainer…we really like the personalization where you can put their first name in there and their specific individual links.”
– Ryan Walsh, Bryn Mawr Racing Company
“RunSignup email is helpful to target participants based on the event that they signed up for, and to know that they are current participants. We have used other [email] platforms in the past, but with this way we are targeting the correct audience for each event.
Participant safety is our number one priority, and being able to send out updates with any course changes or weather updates is a key element to race day safety. Being able to use the features and functions from a phone at the beach is a huge plus!”
-Vicki Ventura, Event Power
“RunSignup email marketing is very easy to use. You can set up a template so all of your emails look the same and your athlete knows it’s coming from you.”
The Latest Blogs on Free Email…
What the Data Says About Improving Race Participation
Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…
Read MoreFont Size Options for Email V2
You can now edit font size in Email V2. In addition to headings and paragraph text, you can seamlessly adjust text size in emails. We continue to add more Email V2 features that give you more email design and layout capabilities.
Read MoreLeverage AI To Improve Your Communications
Out of creative juice or just looking to punch up your communications? We’ve done a little AI testing to see how it can help you build copy for your email and websites. What Can AI Do for Your Race? Before you turn…
Read MoreFull Transition to Email V2
We have now fully transitioned all races to RunSignup’s next-generation Email V2. Here are the key things to know: You will see both Email Marketing (Legacy) and Email V2 tabs in your dashboard. We have a lot of resources to learn more…
Read MoreThe Top 5 Takeaways From This Year’s Race Trends Report (2023)
Each year RunSignup puts together an annual Race Trends Report presenting findings from data collected on our platform throughout the year. Since we play host to tens of thousands of events, we’re uniquely positioned to find insights that may elude others. The…
Read MoreDownload Email V2 Unsubscribed Recipients
You can now download Email V2 unsubscribed recipients. This helps customers manage lists across multiple events. To download a list of unsubscribed recipients, navigate to Email V2 >> Reports >> Unsubscribes. At the bottom of the report, there is now an option…
Read MoreRemaining Automated Emails in Legacy Email Marketing
We have already done 3 major migrations to automatically move settings from Legacy Email Marketing to Email V2: Email Capture, Automated Price Increase Emails, and Automated Incomplete Registration Emails. Today and tomorrow, we will be running a migration to disable remaining automated…
Read MoreAutomated Incomplete Registration Email Migration to Email V2
Today we are running a migration to move anyone still using legacy Email Marketing for incomplete registration automated emails to Email V2. We enable the default incomplete registration email template by default. Email V2 retains your scheduled sends. For example, if you…
Read MoreCreate a Newsletter Archive
Newsletters are a great way to disseminate information and engage an audience. It’s a main channel of choice for us to update folks about new feature releases and other things happening at the company. They’re also valuable for things like running clubs…
Read MoreAutomated Price Increase Email Migration to Email V2
Today we are running a migration to move anyone still using legacy Email Marketing for automated price increase emails to Email V2. We enable the default price increase email template by default. Email V2 retains your scheduled sends. For example, if you…
Read MoreSponsor Grid for Email V2
Sponsors are a key part of most races and peer to peer fundraising events. Now you can easily feature them in emails with the Sponsor Grid for Email V2! The new and highly customizable sponsor grid is easy to add to any…
Read MoreEmail Capture Migration to Email V2
Today we are running a migration to move anyone still using Email Capture in Email V1 to Email Capture in V2. We automatically set up your Email Capture settings and configurations in Email V2. One of the benefits of Email Capture in…
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