The non-profit Carolina Marathon Association was formed locally in 1976. Its goals are to promote health and fitness; establish the Greater Columbia area as a nationally recognized center for running events, primarily long distance; promote the community and economic development by enhancing the Greater Columbia area’s reputation regionally and nationally; improve the public health by promoting appropriate physical activity; provide opportunities for participation of youth in health and fitness activities; and position CMA to submit competitive bids for future championship and Olympic Trial events.